Use a separate profile for personal activity on Facebook. Never mix it with your business presence. Your customers should not see any personal pictures or games that you like to play. You should also use different names for each page to ensure that customers don’t accidentally access your personal page when looking for your professional profile.
People will not be aware of you in the social media world if you have no visitors to your profile or if you have really bad content. Proofread your content carefully to be sure that it is engaging and informative. Captivating headlines, as well as sub-headlines, can be included as that final touch.
If you have a tough time with formatting, use a list format for the next article you post on your social networking profiles. A list provides a straightforward, clear structure for both you, the author, and your audience. Numbering the list can also establish priorities and clarify the relative importance of your points. Most people using social media are younger and appreciate being able to gather information quickly.
If you are a home business or small business owner, do not try to create a stand-in for yourself on social media pages. Using an auto-responder can create negative backlash for you as well as your company. The reason is that these messages can easily come across as spam. It might be quicker for you, but it’s annoying to your subscribers.
Technology today can really help to increase your sales and exposure, by utilizing applications such as Facebook Places. Register your business with Facebook Places. Then, run a discount program where people receive a discount on their purchases if they check in to your business on Facebook. Have them show their Facebook profile to the cashier to prove they checked in. You can also use Foursquare to have customers check into your store in exchange for a discount. You may want to do this as well.
In general, daytime weekday hours are the ones in which your social media messages and posts are going to get the most attention. There are a variety of tools you can use to have content automatically posted through your social media accounts. This will ensure your content goes up when the most people will see it, but will allow you to write your posts at the time that’s most convenient for you.
It is very important that people comment on your content. Especially if you don’t give out email addresses or other contact information. You can let readers post comments, but you need to monitor the comment feed. Get rid of comments which are offensive or spam, but consider replying to negative comments to help bolster your reputation for working with customers.
Your business should have its own Twitter and Facebook accounts. When you do this you claim your business name and make sure that no one else is going to use it in the future. If you grab the name now you’ll ensure that someone else doesn’t get it before you – and you never know what kind of things they might start posting with your name!
As you have read here, a good social media campaign isn’t as complicated as you may think. Once you commit to adding the social media component, you must stay aware and abreast of the latest trends and information available. You can only profit from social media marketing if you put your full effort into it, so put the above tips into practice, and keep your profiles current.
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